Entertainment
What Your Brand Is Actually Buying When It Hires an Influencer
A campaign fee can cover the post, brand reuse, and paid advertising, but only if the arrangement supports those uses. For brands and agencies engaging Philippine creators, the important question is whether the rights secured match the campaign being planned.
Talent Agreements in the Philippines: What Happens After the Fee Is Paid?
The talent has been paid and the agreement signed. But can the performance be streamed, edited, reused, or taken into a new market? The answer depends on more than a standard contract.